Sonos Unveils the new Arc Ultra

Sonos Unveils the New Arc Ultra Soundbar, Revolutionizing Home Audio

Santa Barbara, CA – October 15, 2024 – Sonos, a leader in home audio technology, proudly announces the launch of the Sonos Arc Ultra, the latest advancement in premium soundbar technology. Engineered with cutting-edge acoustics and innovative features, the Arc Ultra promises to deliver an unparalleled listening experience.

Building on the success of the original Arc, the Sonos Arc Ultra takes immersive audio to new heights with 9.1.4 spatial sound, offering twice the bass of its predecessor and a more powerful audio output. This new soundbar introduces Sound Motion™, Sonos’ groundbreaking acoustic technology designed to deliver pinpoint precision and unmatched sound clarity. With 14 drivers and support for the latest Dolby Atmos formats, the Arc Ultra transforms home theaters with its expansive, multidimensional sound.

The Arc Ultra will be priced at R26,990 and the Sonos Sub Gen4 will be R19,990. The Arc Ultra seamlessly integrates into any Sonos system, bringing a sleek, sophisticated design to your living room. Sonos has also introduced the Sub 4, the latest generation of its renowned subwoofer, to complement the Arc Ultra and provide deeper, more immersive bass.

Available for shipping 27th October 2024, the Sonos Arc Ultra is set to redefine home entertainment for audiophiles and movie lovers alike.

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